Fashion has always been an ever-changing industry, with new trends emerging every year and influencing the way people dress. However, in recent years, the shapewear market has experienced exponential growth thanks to brands such as SKIMS, the fashion house founded by Kim Kardashian, which is trying to revolutionize the way women are comfortable with their bodies.
SKIMS has become a true cultural phenomenon, and its latest collection was launched with an ad campaign featuring some of TikTok’s most beloved viral stars, including Ice Spice, Nessa Barrett, PinkPantheress, and RAYE. The new collection offers a wide range of styles, including the all-new “Everyday Sculpt Collection,” designed for everyday wear, and the “Seamless Sculpt Collection,” updated with eleven new cuts.
But what is so revolutionary about SKIMS’ new collection? First, the brand has made a real commitment to inclusivity, seeking to represent women of all shapes and sizes, and offering garments to suit all needs. In addition, SKIMS has created a women’s empowerment movement, trying to make women feel comfortable and confident.
But the most interesting aspect of the new collection is the way it is presented. The brand has decided to bet on the popularity of TikTok stars to reach a younger, trend-conscious audience. In this way, SKIMS proves that it is a brand that is able to evolve and keep up with the times, winning new customers and renewing its image.
Below are some official images of the new campaign, photographed by Vanessa Beecroft.
THE IMAGES OF THE NEW SKIMS CAMPAIGN