Fashion - March 30, 2021

The Attico Presents The New Beachwear Collection

The Attico moves to the ground floor and invites us to join it on the beach, to discover its first and new beachwear collection. “Join Us Upstairs” has in fact momentarily given way to “Join us at the beach” in an exploration of new territories that mixes the iconic cool and casual character of the brand with a colorful, fun and essential mood.


The first Beachwear collection by The Attico is a hymn to summer, in its most playful and carefree guises, in which the sea becomes the key element of a love story that lasts forever and ever. An escape into real and tangible nature, which evokes the most loved form of well-being, touching body and soul at the same time. In fact, beachwear is conceived as clothing in its most intimate and close-to-the-body form, worn when the distance between man and nature is zeroed, recalling primordial and essential instincts. Instincts that want to become an ode to self-confidence, the one that strips us of anything superfluous and immerses us in the world as we are. The Attico Beachwear focuses on the concept of confidence, in which forms no longer become objects of seduction but it is about personality, strength, positivity expressed in a sophisticated and body-conscious way.

It breaks away from any stereotype to wear garments that translate The Attico codes into the frame of beachwear. Intense colors, metallic shades, chains and torchon, but also graphic necklines and crop tops now become the protagonists of bikinis and one-piece swimsuits to be mixed together, giving life to new styles and unusual codes. Among the bright colors there are also zebra and multicolor prints, all in textures that absorb light and reflect it, as The Attico loves to do with each of its collections. The campaign, shot under the Cape Town sun by native models, aims to capture ethereal nature and physical beauty in a search for balance, well-being and peace.

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