Fashion - November 2, 2022

The new collaboration between Ralph Lauren and Fortnite

A new collaboration has been announced between Ralph Lauren and Epic Games, the world-famous video game development company that has Fortnite as one of its main successes. In fact, an unprecedented partnership has been announced, bringing together two innovative and excellent brands, each in their own field. This brand new collaboration includes the launch of a clothing and accessories collection – digital obv – within the Fortnite Item Shop and a physical clothing capsule inspired by the digital collection.

One of the most iconic logos in the world, that of Ralph Lauren, for the first time in its fifty-five year history has been specially redesigned to celebrate this unprecedented collaboration with Fortnite. So once again the American fashion house shows its belief in the potential of the Metaverse, with a collection

strongly influenced by the game’s design aesthetic. Although digital, the Ralph Lauren clothes and accessories have been created and embellished with wonderful details. The offline collection, on the other hand, translates these garments into the real world. Between digital and physical, two worlds meet, offering a unique experience for gamers and next-generation consumers.

The imagery of ‘Polo’ Ralph Lauren combines with the unmistakable style of Fortnite in a unique campaign.

To mark the launch of this collaboration Ralph Lauren will run a campaign aimed at engaging the gamer community, and a live stream will be launched on Twitch. When? Thursday 3 November at 1pm, a special event hosted by Kelly Link and Sypher PK.


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