Fashion - December 16, 2023

The New Pantone Color for 2024: ‘Peach Fuzz’ – Between Fashion, Beauty, and Lifestyle


In the vast universe of colors, the upcoming year promises warmth and modern elegance thanks to ‘Peach Fuzz,’ announced as the Pantone Color for 2024. Defined by Leatrice Eiseman – Executive Director of the Pantone Color Institute – as a hue born from research to reflect a sense of deep connection, this peachy shade stands as the perfect chromatic expression to embody the innate desire for kindness.

Indeed, the heart of Pantone 13-1023 conveys a message of care and sharing. This shade goes beyond aesthetics, offering a fresh interpretation of softness and belonging. It’s a hue that combines innovation and tradition, enriched with a special relaxing allure. In the following galleries, you can admire some looks from the latest collections embracing Peach Fuzz. Prestigious houses such as MSGM, N°21, Louis Vuitton, and Sunnei have embraced this shade, providing unique and modern interpretations.

Not only in fashion, but Peach Fuzz also makes its appearance in the beauty world with irresistible impact. From blush to lip plumpers, this color embraces beauty – from Too Faced to Huda Beauty, passing through lifestyle products like the new air-up pods.


So, in this chromatic journey through Peach Fuzz, we will discover that this is not just a simple color but a true philosophy of life that invites us to embrace different emotions. In the warm embrace of Pantone 13-1023, we find not only a new shade but an invitation to take care of ourselves and others.

“Between nostalgia and novelty, this color goes beyond the surface, contributing to our well-being day by day.”



Images courtesy of Launchmetrics and brands

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