Fashion - October 12, 2022

The world of fashion becomes more and more sustainable, HESSE is born in Milan

Fashion is constantly changing, always in search of new, more sustainable ways of shopping. In fact, the fashion industry is known to have a strong impact on the environment due to the continuous production of garments and accessories. It is no coincidence that many fashion companies have recently started eco-sustainability and recycling projects. It is also important to emphasise another aspect, namely how online shopping has completely changed the entire paradigm. There are many new consumer experiences created so that each of us can create our own style while keeping up with new trends and more sustainable consumption habits. We will analyse, among many others, a brand new experience capable of eliminating that purchasing anxiety, in which each of us can fulfil our desires without making compromises.

And Just Like That… HESSE, a new app identified as Fashion-as-a-Service, was born in Milan. So luxury becomes an experience, everyone will be able to get clothes from fashion houses such as Prada, Off White, Balenciaga, Balmain or The Attico. However, we are not talking about buying, but renting, obv at very reasonable prices.


HESSE stands for circular and sustainable fashion, a true fashion experience, a selection of garments and accessories that everyone can rent monthly by activating a subscription. After this month, everyone can choose whether to continue wearing the garment, exchange it for something new or return it.

What are you waiting for to discover on the official website this new project born from the idea of 6 partners with a background in technological innovation, fashion and communication. This new service has been launched in Milan, but the project plans to expand to other European metropolises.

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