Fashion - March 14, 2023

Tina Kunakey is the new face of the Superga® Spring/Summer 2023 campaign

Superga®, as many of you already know, is a well-known Italian footwear company, best known for its trainers. The shoes produced by this brand, founded in 1911 in Turin, have become iconic over the years, in particular the 2750 model, known and recognised worldwide.

Besides the classic canvas model, Superga® produces many models made of different materials such as leather, technical fabrics, macramé and other textures. In recent years, the company has made a special commitment to sustainability, launching a line of eco-friendly shoes made from recycled and biodegradable materials.

Superga® is owned by BasicNet SpA, the company that also owns other important brands such as Kappa®, Robe di Kappa®, Jesus® Jeans, K-Way®, Sabelt®, Briko® and Sebago®. Thanks to its history and the quality of its products, Superga® produces some of the most popular shoes on the market.


For the Spring/Summer 2023 season, Superga® celebrates its brand history by re-proposing the great classics embellished with unique and contemporary details. Interpreting this imagery is Tina Kunakey, the French-Italian model, actress and influencer born in Toulouse in 1997, who was chosen as Global Ambassador for her fresh and contemporary attitude. In these photos we find the great classics of the fashion house, from the 2631 Stripe Platform to the Revolley Platform, repurposed in a modern 2.0 version that is hard to resist. This collection also pays a lot of attention to the impact of fashion on the environment; in fact, most of the materials used are recycled. This advertising campaign, perfectly in line with Superga® values, is able to enhance the heritage of this great company, starting from the irresistible versatility of each shoe.

“Superga® trainers are iconic and super versatile! The collaboration was a natural choice
natural, especially since I was already a big fan of the brand and the 2750 Cotu Classic is my absolute favourite. This model has a great history and continues to evolve in a very multifaceted way, from the materials to the beautiful collaborations. Thinking about this collection, I would like Superga® to take me to places I don’t know yet and places I know I want to go back to. I would like them to take me around Paris, between a fitting and a café, and on a few out-of-town weekend excursions. I would like my Superga®s to accompany me on all the new adventures that await me, to make new memories with my friends and family”.

Tina Kunakey, Superga®’s new Global Ambassador

Images courtesy of Superga®.

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