Fashion - October 3, 2023

What will H&M’s next collaboration be?

H&M, the accessible fashion giant, has always ventured into new horizons through countless collaborations with some of the most iconic names in the fashion world. These partnerships, as we know, have in some way bridged the gap between the niche represented by many fashion houses and a broader and more diverse audience.

Among H&M’s most famous collaborations are names like Lanvin, Marni, Mugler, Alexander Wang, Balmain, and Versace. These legendary brands have brought their unique imaginations, creating garments that have become true cult objects for fashion enthusiasts. But H&M never stops: every new collaboration is an opportunity to surprise the audience.

And now, with the announcement of the new collaboration with Rabanne, another epic chapter is added to the history of H&M’s partnerships.



Indeed, last night (in Paris), the collaboration between H&M and Rabanne was announced. An incredible party, adorned with many celebrities, took place to officially announce the collection’s release date: November 9, 2023.

Where? In selected H&M stores and on their website.

The evening was inaugurated with an electrifying performance by Swedish pop star Robyn, creating an intimate and energetic atmosphere. Following that, South Korean DJ and producer Peggy Gou continued to entertain the dance floor with her infectious music.

But the surprises didn’t end there. Among the special guests, the legendary Cher made a memorable appearance, joined by faces like Elle Fanning, Irina Shayk, Iris Law, Alton Mason, Jared Leto, Amina Muaddi, Ashley Graham, and Tina Kunakey.

“Rabanne has always been a joyful brand, and this event perfectly captured the energy found in the Rabanne H&M collection. I want people to feel free when wearing our garments, and it was great to see guests having fun and embracing the hedonistic spirit of the collection,” said Julien Dossena, Rabanne’s Creative Director.

Images courtesy of H&M/Rabanne

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