Fashion does not stop, even in a pandemic, and it is appropriate to say it! From tomorrow 23 February to next 1 March, one of the most anticipated appointments of the year for every fashion victim will start: the Women’s Fashion Week FW 2021/22. The fashion week will obviously take place in a completely digital format, demonstrating once again the adaptability of the big brands which, in the midst of the suffering caused by the pandemic that prohibits the possibility of organizing physical events, has not given up on strengthening the bond with his audience, severely threatened by restrictions. If for the last and unprecedented digital season, brands have chosen to make up for the physical absence with video games, avatars and presentations in 2.0 format, what will be the choices for this fashion week? Rumors say that the world of gaming will still be the protagonist, chosen not only to create an active bond with the audience of aficionados, but also to literally dress up the protagonists and imagine a world without a pandemic. Others seem to want to opt, as is now customary for brands like Dior, on the relationship between fashion and cinema, creating real shorts that involve a wide audience like never before. To these will be added digital dinners, zoom calls, online rooms (will brands choose to use the brand new Clubhouse?) and fashion shows without an audience. In short, surprises will certainly not be lacking and will contribute to making a world, elitist and niche, more and more democratic, eliminating the gap between those who create the items and those who wear them. Here are some of the unmissable events of the upcoming Fashion Week Women’s Collection FW 2021/22 calendar
February 24
10:15 We Are Made In Italy (Black Lives Matter In Italian Fashion Collective)
11:00 Missoni
12:00 Calcaterra
13:00 Alberta Ferretti
14:00 Fendi
15:00 N ° 21
18:00 Human Poetics By Polimoda
February 25
10: 00 Max Mara
11:00 Blumarine
13:30 Preview
14:00 Prada
15:00 Moschino
16:00 Emporio Armani
20:00 GCDS
February 26
9:30 am Marni Digital Breakfast
12:00 Antonio Marras
1:00 pm Vivetta
13:30 Marni Digital Lunch
14:00 Etro
15:00 Tod’s
18:30 Marni Digital Dinner
February 27
10:00 Sportmax
12:00 Giorgio Armani
12:30 Giorgio Armani Men’s Collection
14:00 Salvatore Ferragamo
15:00 Philosophy Di Lorenzo Serafini
17:00 Annakiki
18:00 Laura Biagiotti
February 28th
10:30 MM6 Maison Margiela
11:00 Dsquared2
13:00 Row
14:00 Sunnei
15:00 Emilio Pucci
18:00 Elisabetta Franchi
19:00 Philippe Plein
1st March
10:00 Ports 1961
12:00 MSGM
14:00 Valentino
16:00 Dolce & Gabbana
For all information on presentations and other shows, visit cameramoda.it