Fragrance - May 4, 2017

Beauty Brand 2 Know: The Perfumer’s story by Azzi Glasser

whoAzzi Glasser is a perfume designer and an olfactive creator. She was born in London, but spent the first years of her life in India, whose scents and colors helped enhance her creativity. She felt a passion for perfumery when she was very young, and in 1991, at only 20 years old, she started her career in CPL Aromas. Here, she learned all the secrets of the chemical behavior of raw materials. In 2000, she started Agent Provocateur Parfums, with Joseph Corre and Serena Rees, and launched their first fragrance, Agent Provocateur. The success of this fragrance led her to start Family Three, which creates personalized fragrances for the best fashion brands, as well as Hollywood actors, musicians and artists from all over the world. Helena Bonham Carter, Jude Law, Kylie Minogue, Tom Hardy, Noomi Rapace, Orlando Bloom and Johnny Depp all love their unique fragrances!


The Perfumer’s Story By Azzi is her first 11-fragrance limited edition collection of fragrances for men, women and unisex, in a collaboration with luxury brand Harvey Nichols.


The one characteristic that makes Azzi’s fragrances unique is their ability to capture the style and personality of every client, in each perfume. Its inspiration was to produce exclusive perfumes, using rare, genius ingredients from all over the planet. The packaging of each fragrance, a crystal bottle carved with the name and the number of the scent’s formula, is part of the creative process of this perfume and work of art, which comes in a small, handmade box.


Azzi Glasser is available to create personalized fragrances for all, but on appointment only! All you have to do is book your spot on her website and you will be invited for a consultation at Azzi’s private residence. Who doesn’t want a personalized fragrance, that belongs only to you and that makes you unique? We at TBS Crew definitely do!

Azzi’s portrait is by Chuck Noble

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