People - October 2, 2020

Dua Lipa’s Levitating Video Is Out With TikTok

An atmosphere that immediately transports listening to the dancefloor and a partner of excellence, the Levitating by Dua Lipa video is online and already promises to be a hit. Levitating is the funk single of the most beloved pop singer of the moment which sees the extraordinary participation of rapper DaBaby, who has already totaled over 7 billion streams in 10 years. The single, featured on the FUTURE NOSTALGIA album, is extraordinarily accompanied for the first time by a futuristic art-deco style video, made for the first time with the participation of TikTok! The social network that has attracted billions of users in recent months has exceptionally invited its users to create content with original ideas for the official video. The result? Over 150,000 videos have been created with more than 300 million views. The ideas range from the suggestion of choreography, to make-up to having tiktokers dancing in the video itself.

In the final video Dua Lipa gets dragged through a portal in an elevator illuminated by disco lights, in an endless party with even some girls dancing on skates uncovered on TikTok! The director is Warren Fu, already known for his work with artists such as Daft Punk, Mark Ronson and The 1975. An innovative idea, which involves the public as no one has yet managed to do … Brava Dua!

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