New York, London, Milan, Paris… Chiara Ferragni told us: this September is probably the busiest of her life! In these weeks, she faced a lot of duties, such as the wedding, shootings, fashion shows, business meetings and filming her documentary. Her schedule has never been so full! 2018 is bringing Chiara to face a lot of challenges and to reach many goals: she never gives up, facing all her tasks with energy, commitment, and positivity. Her mantra is: “Strong is beautiful!”
During fashion week, we followed Chiara in her everyday life as a fashion icon, through outfit changes, makeup sessions, new hairstyles to be always on top at fashion shows and events, running around the city from a venue to another. This stressful routine is an enemy for her hair, that has to face not only frequent washing, heat, and styling, but also need to defend themselves from aggressive agents like metals, minerals and particles found in air pollution.
Luckily, Chiara can always count to a precious friend: Pantene. In her cosmetic box, both when she’s at home in Milan and in her suitcase flying to fashion capital, our muse can always find three “beauty heroes” to help her to get through her busy days with the best hair ever. The new collection Pantene Pro-V Micellar Purify & Nourish is created to help women to treat their hair with the same level of care as they treat their skin. New Pantene Micellar collection fights the issues that daily life throws at hair with its special blend of Pro-V antioxidants and Micellar Complex. It’s a beauty must-have, just like micellar water that became the first step of the beauty routine form many women. Compared to the skin, hair is more exposed to pollution because it’s less equipped to defend itself from impurities: in fact, it has no active cellular mechanisms to inhibit the substances transferred by pollution.
Cleansing, hydration and nourishment. These are the goals that new Pantene Pro-V Micellar Purify & Nourish guarantees to hair through three different products: shampoo, the first step in a woman’s haircare routine for a deep clean that leaves hair strong and not stripped; conditioner, that gives hair the ultimate nourishment it needs without weighing it down, just as moisturizer does for skin: foam conditioner, which nourishes hair with 0% weigh, thanks to its airy foam texture that is immediately absorbed by hair.
Discover the new Pantene Pro-V Micellar Purify & Nourish collection’s results on Chiara Ferragni’s hair during the fashion week!
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