Beauty - September 13, 2022

Dua Lipa and the return of the French twist hairstyle for the new YSL beauty campaign

The French twist hairstyle from the 2000s finally seems to be back in vogue, and this will be the hairstyle chosen for the next YSL beauty advertising campaign. The star of the campaign is Dua Lipa, in fact the famous pop star sported this look – which has been popular for a few decades now – in a post on Instagram.

Many are familiar with this classic hairstyle, especially as it has long been the star of almost always glamorous events. French bun, twist or the classic banana or twisted chignon, this hairstyle is known by many names, and has been popular since the late 1990s. Many are the celebrities who on the various red carpets around the world have opted for this very simple hairstyle. There are plenty of tutorials on YouTube to learn all the secrets to achieving this shell chignon. Don’t worry, you will immediately notice how simple this hairstyle is to achieve. All you need is patience, manual dexterity, hairspray and bobby pins.

How can we forget Ivana Trump, it was she among many who showed the world the versatility of this hairstyle, it was she who made the French twist hairstyle very popular. Today once again this stainless hairstyle is back in trend, thanks to the latest photos published by Dua Lipa. In these photos, the American singer is immortalised with a French twist hairstyle.


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