Beauty - September 12, 2022

Off-White’s new Fall/Winter 2022 campaign and the new beauty line

Off-White, under the new creative guidance of Ibrahim Kamara, narrates the new campaign for the Autumn/Winter 2022 collection. The shots were taken in Chefchaouen in Morocco. Blue is undoubtedly the leading colour in the background of every single image, a true homage to West Africa. The images particularly emphasise the brand new beauty line of the famous brand founded by Virgil Abloh: Off-White Paperwork.


This new genderless line is a true sensory journey, from touch to sight to smell. Among the products in Off-White’s brand new beauty line are the SOLUTION fragrances, then the IMPRINT face and body pigment sticks and the COLOR MATTER nail polishes.

The SOLUTION fragrances are created in collaboration with renowned noses Alexis Dadier, Jerome Epinette and Sidonie Lancesseur. The four perfumes are a perfect blend of fragrances, united by strong contrasts, freshness, and the interesting association of past and modernity. One of the most outstanding features of the six IMPRINT pencils is that they are very water-resistant, smudge-proof and can be used on eyes, lips, cheeks, face and body. COLOR MATTER, on the other hand, is the name of the range of six nail polishes with an innovative finish. Of all of them, Decode, the concrete white shatter nail polish, perfectly embodies Off-White’s creative and disruptive point of view.


Today the Off-White Paperwork beauty collection literally invaded Milan with a brand new and innovative advertising campaign. This line was conceived by Abloh as another canvas, another surface for human expression. Imagine Paperwork as an ideal toolkit for freely interpreting beauty. Freedom indeed, a strong message as well as mission and absolute emblem of the fashion house.

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