Beauty - April 16, 2019


Who has never run into a mirror during an everyday walk outside, prodding around the house or just opening our smartphones’ camera? You’re right: all of us! Do you want to know what is the reaction that follows the initial disorientation of more and more women? “OH MY GOD”! Instagram, that is a trends-savvy, knows it well and counts in its feed over 20 million #OMG hashtags, are they ironic? Maybe, but many other times the cause of it stays in the dissatisfaction of us women and…turn of events, the responsible for it is our hair!

Pantene, leader in the hair care sector, betting against this trend wants to transform the Oh My God in OH MY GOLD, that is that feeling that should pervade all of us when we feel strong, invincible and confident. What better occasion than an absolutely WOW hairdo, then, to start making of it a mantra? Many studies, conducted by the brand together with the Yale University psychology professor Marianne LaFrance, testify how much our hair influences and changes the way we feel: a good hair day acts positively on our psychological, emotional and social sphere playing a leading role in our everyday life.

Also our Chiara, brand’s global ambassador, espouse the goal of the campaign. Repeatedly we’ve  heard her saying “When you feel prettier, you’re ready to conquer the world!” So what better tone of voice than hers to start make everyone exclaim “Oh My Gold?” Pantene, obviously gives us also the tools to make it happen with some amazing testimonials like the models Chiara Scelsi and Lea T, the runner MariaBenedicta Chigbolu and obviously Chiara Ferragni, preparing the highway to the Oh My Gold with the line of GOLD conditioners that we will no longer do without.

The Pantene Hair Transformation has officially started, Chiara and her iconic blonde have joined it and you? Are you ready to leave the good old OMG for the new OH MY GOLD?

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