Originally part of the Danish family BESTSELLER, Vila since 1994 makes of style, taste and a cosmpolitan soul its key to success. A close attention to quality, design and details is not only the mission of a brand designed for young and strong women, but also the forever leitmotiv of all its collections.
But who is Vila? Taking inspiration from a boho-chic style, that takes a cue from the streetwear to give life to casual-chic proposals, the brand has a strong and multi-faceted personality.
#1 VILA IS FEMININE, since it is a perfect balance between being delicate and graceful, which is expressed in all its clothes through little details in styles and fabrics.
#2 VILA IS SENSUAL, because it knows women and above all knows that what lies behind their joie de vivre is their passion for making new experiences. It knows that sensuality is not expressed in what women wear but more in the way they wear it; that’s the reason why through all its pieces it helps women to believe in theirselves and feel confident.
#3 VILA IS SIMPLE, thanks to its capacity of combining in an essential way the heart and core of elegance to fashion. “Less is more” is not only the mantra followed for the creation of clean-cut lines but also the trump card to let simplicity take the lead of oneself expression beyond the trends of the moment.
Even though contemporary trends are from time to time reinterpreted, the focus is always kept on prints, chic attitude and personality. Right over here begins the collaboration with The Blonde Salad, that gave life to a young and fresh proposal that translates all the contemporary IT-Girls obsessions in wearable pieces that complete an everyday outfit. The result of the collaboration are: high-waisted pince pants with a chain on the side, a silver sequin crop top, a cutout lurex minidress and three biker jackets in the trendy shades of khaki green, pastel pink and flaming red.
