Events - May 3, 2019


“Since I’ve started taking my first steps into the digital world, I’ve been a victim of hatred and cyberbullying. Getting over it gave me the strength to make my dreams come true” – Chiara Ferragni

Behind what’s digital there’s a universe that is sometimes beautiful and innovative, other times unscrupulous and cruel. Our Chiara Ferragni, one of the most powerful digital entrepreneur in the world, knows it well and chose to take sides against cyberbullying.

How? Giving rise, together with Trudi, to the Chiara Ferragni Doll! Big blue eyes, blonde hair, biker jacket and a vichy coord set: here’s the mini, ultra-soft and super fashion version of our Chiara.

In order to support with her the fight against cyberbullying, then, we need you to be all connected on The Blonde Salad: there, in exclusivity for 48 hours starting from Sunday 5 May, you’ll be able to purchase for 35 euros one of the beautiful limited edition dolls. You can find it here!

All the proceeds from will go towards Stomp Out Bullying. A nonprofit association that works to reduce and prevent bullying, cyberbullying and other digital abuse, educating against homophobia, LGBTQ discrimination, racism and hatred.

The goal of this doll is, indeed, that of not only making happy those who will receive it but also spreading an important message; speaking openly about a social issue that in recent years has been plaguing more and more boys and girls in the world.

Chiara herself, said she has been the victim of a system that more and more often tricks people into believing that they’re not beautiful, smart, thin or famous enough according to some wrong stereotypes imposed by a mindset that we all have to start fighting.

The doll has been created with the goal of being a first little but concrete step to help all those who have been afflicted by this phenomenon because, just like Chiara Ferragni says: “You don’t have to let anybody make you believe you’re not enough, NEVER!”

Starting from Tuesday 7 May, the Chiara Ferragni by Trudi Doll will be available also among selected retailers and on

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