Fashion - June 26, 2019


Jacquemus is synonymous with trapezoidal mini bags and maxi-hats made of woven straw waves.


Spring Summer 2017

A brand, that of the young designer of Salon-de-Provence, born just 10 years ago and today the protagonist of an infinite hype with a Franco-Eastern flavour.


Fall Winter 2018

In Jacquemus, the taste of France, of Provencal lavender fields, sunny beaches of the Côte d’Azur and bucolic elements of life in the Bordeaux countryside, mixes with a sensuality typical of warm countries.


Fall Winter 2018

There are the earthy and sun-burnt colors of Andalusia, the geometries and volumes of the Middle East, some hints of the scents of Italian citrus groves.


Fall Winter 2019

The fabric is always light and impalpable: cotton, silk and linen, the leather of bags, the straw of hats.


Fall Winter 2019

The names are those of women and places: the Raffaella and the Calghera dresses, the Pisa shoes.


Spring Summer 2019

The workmanship is that of a time passed, of the dressmaker in a black dress, with a handkerchief tied on her head, between Portugal and Romania where its clothes are made.


Spring Summer 2019

The Jacquemus woman is sensual but hides tenderness and a propensity for romanticism.

Jacquemus is the languid gaze of Emily Ratajkowski, is the minimal chic snobbishness of Kendall Jenner, but above all, Jacquemus is the straw hat and white shirt of the designer’s mother, to whom the brand is dedicated, mixed with the scent of grass and fresh milk: the aroma of the countryside, of the farm, of the family tradition.

It is the essence of Jacquemus: a brand linked to the territory that once again takes France beyond national borders, imposing not a clothing line, but a lifestyle.

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