Fashion - January 15, 2021

Alberta Ferretti Presents The Unedited Athleisure capsule collection  

The fusion of indoors and outdoors, the new lifestyle that makes free time slip into smartworking and, last but not least, the restoration of what really has value and what doesn’t have it, are all realities that these last times have put us to front. Fashion absorbs, the wardrobe adapts and the genres are thinning, giving life to new product categories that brands, by now, can no longer do without. Alberta Ferretti understood this well and, always the ambassador of an independent and unconventional feminine attitude, gave birth to Alberta Ferretti Athleisure.

Athleisure, this is the already iconic name of the collection, is a capsule collection made up of fluid, transversal garments that combine activewear with the cozy mood that is affecting the current fashion scene. AFleisure is a collection designed for the female universe but adaptable to the male one thanks to an alphabet of universal shapes: overalls, duvets, parkas and sweatshirts to be adapted and mixed according to the occasions of use. The materials are elastic and performing, as the athleisure vademecum commands; the fabrics are soft and perfect to become the perfect allies of every everyday look: velour, jersey, nylon and denim.

But you know, those who really want to be ambassadors of innovation certainly cannot overlook what today is, fortunately, the responsible approach that every fashion brand should adopt. Printed nylons, sweatshirts and jerseys are eco-sustainable and GOT certified. The lines are essential but the colors give it new life: sky dye dyes create airbrushed shades of blue, gray, pink and black. The patterns make the collection recognizable and result of an iconic style: tartan, blue and black are a constant presence.

Bermuda shorts, puffer jackets, leggings and crop tops, but also playsuits and baggy trousers in soft denim are the protagonists. Together with them a series of essential accessories such as bucket hats, oversized belts and combat boots. The protagonists of the Athleisure campaign are dancers, who in their movements enhance the incredibly and highly dynamic attitude of a brand that flourishes and improves in front of changes.

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