Fashion - November 24, 2023

Chanel Opens Its Second Boutique in Milan

Tomorrow will mark a new chapter in the history of fashion in the iconic Lombard capital. In fact, the opening of Chanel‘s second boutique in Milan already seems to demonstrate itself as an unprecedented event.

The choice of the Italian fashion capital as a new destination for the historic French fashion house emphasizes the timeless elegance of the renowned brand and the incredible creative energy of Milan, a city where fashion is a true form of art. Beyond being a luxury shopping destination, this place is a perfect blend of creativity, innovation, and tradition.

Located between the prestigious streets of Montenapoleone and Verri, in the Fashion Quadrilateral, the opening of the new Chanel boutique is not just any event but will narrate a synergy—with Milan, of course—capable of constantly redefining the standards of elegance.

The images of the new Chanel boutique in Milan on Via Montenapoleone:

The real experience, however, begins when crossing the threshold of this magical 520 sqm boutique. Here, bags, footwear, jewelry, eyewear, scarves, and small leather goods are displayed with extreme care, inviting guests to immerse themselves in the unique vision of the Maison, contributing to consolidating Chanel’s legacy of elegance in the Milanese context.

Then, among the spaces dedicated to Watches and Jewelry, visitors can admire the famous J12, Première, Boy·Friend, and Code Coco collections, with elegant glass and metal consoles illuminated by Goossens chandeliers that create an Art Deco atmosphere. The boutique becomes the exceptional stage to present the 55.55 necklace, a masterpiece from the “N°5” High Jewelry collection with a custom-cut diamond of 55.55 carats. The upper two floors, dedicated to accessories and the latest Ready-to-Wear creations, offer a realm of style and sophistication. The refined atmosphere is enriched with pieces of design and antiques, including Zen crystal lamps, a 1970s table with fossil inlay, and Augusto Bozzi chairs. Inaugurated with the Cruise 2023/24 collection in Los Angeles, the boutique highlights Chanel’s continuous aesthetic innovation and the mastery of architect Peter Marino in telling the iconic Parisian elegance, even in Milan.

“The new Chanel boutique awaits you, starting tomorrow, at Via Montenapoleone 7.”

Images courtesy of Chanel

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