Corriere Della Sera , Fashion - May 22, 2023

Dior Cruise 2024: homage to Frida Kahlo and Mexican culture.

The well-known French fashion house Dior, led by the insatiable creative flair of Maria Grazia Chiuri, presented its latest Cruise 2024 fashion show as a tribute to Mexican culture.
Cruise shows are known to offer a more authentic and evocative interpretation often set in faraway and less usual destinations than Ready-to-Wear and Couture shows. Many times, designers choose to tell the imagery of cities and countries that have inspired the eventual brands over the years.
In this case, Dior chose to show in Mexico City, a place that has a significant history for the fashion house. En effet, this fashion house has a rich history of relationship with this place. In the 1950s, how can we forget Monsieur Dior’s first dresses, called precisely ‘Mexico,’ ‘Acapulco,’ ‘Soirée à Mexico,’ and ‘Mexique’?

For the Cruise 2024 fashion show, Maria Grazia Chiuri wanted to celebrate Christian Dior’s love for Mexico by creating a show honoring Mexican craft practices, including the art of Frida Kahlo. Mexican culture has hosted the surrealist art of Leonora Carrington, Remedios Varo, and Tina Modotti, but it is Frida Kahlo who is most celebrated. Her particular imagery represents an intellectual freedom, metaphorically symbolized by the butterfly and men’s clothes worn by Frida, which defied gender conventions.
Prominent among the dresses presented is a pink dress that recalls one of Frida Kahlo’s famous self-portraits. Fabrics used included cotton, hemp, silk lace, jersey and velvet in a new color palette. The fashion show included wide skirts embellished with the traditional hupil tunic, as well as iconic embroidery, austere looks, suits and bow ties
Who did Maria Grazia Chiuri collaborate with for this fashion show?
The designer collaborated with Hilan Cruz Cruz, a weaver with whom she made a series of shirts and dresses, and Pedro Meza, who created some sash belts. Yolcentle, Sna Jolobil, Remigio Mestas, Rocinante, Plata Villa and Alema, on the other hand, are the names of the local ateliers involved.

The show took place at the Antiguo Colegio de San Ildefonso, a magical and symbolic place where Frida Kahlo studied and met Diego Rivera, her mentor and love of her life. The fashion show was enhanced by a performance by Mexican artist and feminist Elina Chauvet. In addition, Dior’s Cruise welcomed an impressive parterre of guests, including stars Naomi Watts, Alicia Keys, and a variety of local celebrities such as Karla Souza and Yalitza Aparicio.
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