Summer, as we know, is a season deeply linked to the narrative of beauty, freedom, and euphoria. It’s the time when nature itself seems to celebrate life, and there’s no better way to embrace this feeling of joy than by immersing yourself in the allure of these magical emotions. In this spirit of escape and celebration of the most beloved season of the year, the historic Italian fashion Maison Gucci – now under the creative direction of Sabato De Sarno – presents its latest creation: Gucci Lido.
This imagery goes far beyond the simple idea of a fashion collection; it’s a true tribute to the timeless charm of Italian beach clubs, to the shores that adorn the sun-kissed coasts of the peninsula. Conceived by the creative flair of Sabato De Sarno and immortalized by the lens of Anthony Seklaoui, this collection tells the classic summer spirit with a freshness and timeless elegance.
The Gucci Lido campaign captures, with images full of spontaneity and vitality, the liveliness and joy of the summer season. From swimsuits to resort wear, each piece in the collection is a perfect mashup of luxury and comfy style. But it’s in the accessories that the heart of the collection lies, from the iconic and irresistible Jackie bag to the GG Marmont.
Some images from the new ‘Gucci Lido’ campaign
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- Gucci Lido
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- Gucci Lido
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- Gucci Lido
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- Gucci Lido
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- Gucci Lido
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- Gucci Lido
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- Gucci Lido
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- Gucci Lido
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- Gucci Lido
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- Gucci Lido
Team credits:
Creative Director Sabato De Sarno
Art Director Riccardo Zanola
Director Marcell Rev
Photographer Anthony Seklaoui
Stylist Alastair McKimm
Make-Up Thomas De Kluyver
Hair Shay Ashual