Fashion - November 22, 2023

Gucci Gift: A Christmas of Style and Magic


The enchanting period of the Christmas holidays is approaching, and the House of Gucci – under the new creative direction of Sabato De Sarno – seems ready to transform Christmas into an unforgettable experience with the extraordinary Gucci Gift 2023 campaign. This new chapter is an anthem to the essence of family, exploring its deepest meaning with refinement and a touch of magic.

The images, captured by Anthony Seklaoui, can perfectly transport us into the classic family atmosphere, between joy and love – emotions symbolizing the Christmas season. Each of these shots tells stories and feelings, a real journey through moments of simple and wonderful reality. The Gucci Gift campaign shines for its eclectic selection of products: from the iconic bags of the historic fashion house to footwear, through beauty products, to the collection of travel bags and accessories from the Gucci Valigeria line. Rigid trolleys, beauty cases, and duffel bags are made with the iconic GG fabric.

Images of the new Gucci Gift Christmas campaign

Then the Horsebit, Gucci’s emblematic symbol, has literally embellished the entire Gucci Gift collection with sophisticated references and reinterpretations, becoming the creative soul of the displays presenting the collection worldwide – indeed, all showcases have been sealed with the iconic Horsebit.

This selection of products will be available in exclusive pop-ups in Paris, London, Shenzhen, and Bangkok, as well as in other selected stores and online on the official website.

Still lifes from the Gucci Gift Christmas campaign


Creative Director: Sabato De Sarno

Artistic Director: Riccardo Zanola

Director: Marcell Rev

Photographer: Anthony Seklaoui

Stylist: Alastair McKimm

Makeup: Sam Visser

Hair: Benjamin Muller

Top 5
Boss’s New Capsule Collection in Collaboration with Naomi Campbell
  The undisputed queen of the catwalk, the one and only Naomi Campbell, joins forces with the fashion Maison BOSS […]
Milan Fashion Week: The Official Calendar of the Fall/Winter 2024-25 Collections
  In February, as we know, Milan prepares to shine brighter than ever with its Fashion Week. From February 20th […]
De Siena, Ever Greener Luxury: The New Fall/Winter 2024-25 Collection
  The fashion month has finally begun to unveil the new and much-anticipated Fall/Winter 2024-25 collections. Not just runway shows; […]
Valentine’s Day: Last-Minute Gifts for Him and Her (Even the Spiciest Ones)
Valentine’s Day, as we all know, is the celebration of love and sweetness, and it’s the perfect occasion to show […]
New York Fashion Week: Tommy Hilfiger’s Fall/Winter 2024-25 Collection
The most anticipated moment of the year for all fashion enthusiasts has arrived: New York Fashion Week, which officially kicks […]
Non ci sono contenuti in archivio da mostrare