The enchanting period of the Christmas holidays is approaching, and the House of Gucci – under the new creative direction of Sabato De Sarno – seems ready to transform Christmas into an unforgettable experience with the extraordinary Gucci Gift 2023 campaign. This new chapter is an anthem to the essence of family, exploring its deepest meaning with refinement and a touch of magic.
The images, captured by Anthony Seklaoui, can perfectly transport us into the classic family atmosphere, between joy and love – emotions symbolizing the Christmas season. Each of these shots tells stories and feelings, a real journey through moments of simple and wonderful reality. The Gucci Gift campaign shines for its eclectic selection of products: from the iconic bags of the historic fashion house to footwear, through beauty products, to the collection of travel bags and accessories from the Gucci Valigeria line. Rigid trolleys, beauty cases, and duffel bags are made with the iconic GG fabric.
Images of the new Gucci Gift Christmas campaign
Then the Horsebit, Gucci’s emblematic symbol, has literally embellished the entire Gucci Gift collection with sophisticated references and reinterpretations, becoming the creative soul of the displays presenting the collection worldwide – indeed, all showcases have been sealed with the iconic Horsebit.
This selection of products will be available in exclusive pop-ups in Paris, London, Shenzhen, and Bangkok, as well as in other selected stores and online on the official website.
Still lifes from the Gucci Gift Christmas campaign
Creative Director: Sabato De Sarno
Artistic Director: Riccardo Zanola
Director: Marcell Rev
Photographer: Anthony Seklaoui
Stylist: Alastair McKimm
Makeup: Sam Visser
Hair: Benjamin Muller