Fashion - September 20, 2023

Images of Gucci’s first campaign by Sabato De Sarno

While we await his debut runway show this Friday, we’ve already had the opportunity to immerse ourselves in the aesthetic crafted by Sabato De Sarno. This name, which many of you may already be familiar with, belongs to Gucci‘s new Creative Director, who has already unveiled his first campaign. We’re talking about a campaign entirely dedicated to jewelry, featuring Daria Werbowy wearing the Marina Chain jewelry collection. The photographs are the work of the renowned photographer David Sims and depict an imaginary world that perfectly celebrates Sabato’s debut in Gucci’s magical universe.

The “Marina Chain” jewelry collection takes inspiration from an anchor chain and was introduced by the Maison in the late 1960s as a bracelet. So, here we are, celebrating these jewels decades later.

Contributing to the particularly captivating atmosphere in this campaign is the location, the Château Marmont in Los Angeles, which perfectly embodies Sabato De Sarno’s new narrative.


Creative Director: Sabato De Sarno
Artistic Director: Riccardo Zanola
Artistic Directors: Ezra Petronio & Lana Petrusevych
Director and Photographer: David Sims
Talent: Daria Werbowy
Stylist: Alastair McKimm
Make-Up: Lucia Pieroni
Hairstylist: Shay Ashual
Images courtesy of Gucci

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