Fashion has no more secrets and no, it’s not because of Instagram, glossy magazines or influencers. Fashion talks about itself and its heritage using its collections as business cards not only of something conceptual, philosophical and eclectic but a proper white paper used to display its own brands.
The concept of logo today more than ever represents the evolution of the fashion houses. It is in fact a dictat on the catwalk that leaves no space for imagination and revolutionizes the way of understanding fashion that in the era of 2.0 could only be considered a consequence rather than logical.
Pay attention, this time we’re talking again about nothing new, the cyclicity of fashion tells how already at the beginning of the 2000s the streetstyle was studded with logos to the point of arriving at the complete saturation that made them almost disappear a few years later. Today they are back and in addition to the brands that have always made of their logo a distinctive mark, many others have introduced them in the collections a bit ‘as if the recognizability of the brand was no longer conferred by its vision but its name.
The era in which we live, where everything is image, consistent or not as long as it is beautiful, is made of status and the logo becomes the most effective way to communicate it. Gucci, Louis Vuitton, Dior, Fendi, Balenciaga are just some of the names with the highest recognition rate, social or not.. And we’re not just talking about an accessory or a branded item, we’re talking about an allover. Outfits designed and created based on a unique pattern that communicates something more about us than we do ourselves.
It must be said, however, that logomania has not destroyed any kind of stylistic vocation. Designers work continuously on them to modify them, renew them and make them more and more palatable. For example, Louis Vuitton, one among the longest-running brands in the history of costume, has turned, almost five years ago, the historic monogram upside down to adopt a more minimal and contemporary one. Difficult to accept? Quite the contrary. The loyal ones and not did immediately fall in love with it. Others, however, blend them together as Fila and Fendi did during the A/W 2019 Milan Fashion Week. From the creative genius of Karl Lagerfeld and the collaboration with various artists, the new monogram has given new life to a collection that is sporty (Fila) but absolutely chic (Fendi).
In short, whether it is status or passion, the monogram is reconfirmed once again the absolute icon of trends.
CAPTION: LOGOMANIA – Whether it’s status or passion, monogram is reconfirmed once again the icon par exellence of trends. Read more about it on our magazine babes!