Milan Fashion Week: Prada’s Spring/Summer 2024 Runway Show

In fashion, it’s well-known that the past and the present often merge into an unprecedented creative embrace. Thus, Prada‘s Spring/Summer 2024 collection is a clear celebration of this fusion, taking us back to 1913 when Mario Prada, Miuccia Prada’s grandfather and co-founder of Prada, created an iconic bag that has shaped the brand for over a century.

Mario Prada, an enterprising traveler with a thirst for knowledge, founded Fratelli Prada back in 1913. Through his travels, he always sought unique materials and talented craftsmen. In doing so, he brought to life extraordinary pieces such as exquisite leather makeup cases, household watches, calendars, porcelain, and elegant bags. These items were called “luxury objects” and reflected the historic Maison’s attention to detail.

Starting from the accessories, this collection reminds us that elegance and quality are timeless values. Mario Prada planted the seed of this iconic brand over a hundred years ago, and today, under the creative guidance of Miuccia Prada, that seed continues to flourish.

Raf Simons and Miuccia Prada showcased their craftsmanship in this collection as well, a true triumph of creativity with sartorial silhouettes and reinterpreted 1960s lines. Prada has once again proven to be at the forefront of fashion, with a special focus on craftsmanship and creativity.

Indeed, history merges with the present, narrating the beauty of craftsmanship and carrying forward a tradition of excellence.

THE BEST LOOKS FROM PRADA’S LATEST SPRING/SUMMER 2024 COLLECTION

AN INCREDIBLE LINEUP OF CELEBRITIES, FROM KYLIE JENNER TO CHIARA FERRAGNI, INCLUDING SCARLETT JOHANSSON AND ROSALÍA

Images courtesy of Prada