A unique fusion between the physical and digital experience, an unexpected and absolutely winning dialogue that characterized, among others, the Miu Miu SS 21 fashion show. The needs of a unique time of its kind are materialized in a digital sports hall that hosts the famous Miu Miu Club and among the virtual stands, the guests of a fashion show projected as in a zoom call on the big screen, filmed live while watching an incredible fashion show.
Created by AMO, the space that houses Miu Miu’s SS 21 collection, is an elliptical stadium in which the models are athletes who recite their movements as if they were in an arena but an observation arena. The white rubber walls of the stadium are interrupted by shocking pink squares, in which the communities of female spectators become representatives and ambassadors of a brand as well as of ethics. Their reactions are visible in real-time, interspersed with a series of technological animations that make a digital world real.
On the catwalk are looks that mix the bon ton heritage of Miu Miu with a sporty spirit aimed at comfort. This is demonstrated above all by footwear: the iconic pumps are presented by reinterpreting soccer shoes, equipping them with rubberized laces and studs. To contrast them the mules, another must-have for next season, adorned with crystals and beads. The clothing is also made of unusual contrasts: there is no shortage of mini dresses with bows, nor hyper-feminine midi skirts combined with sweatshirts with zippers. The tops have a halter neckline and are made of colored metal mesh and combined with shimmering mini skirts. There is no shortage of technical garments such as tight tops and fitted midi skirts. The color palette is very wide and bright, playing with pink, orange, blue, and yellow, leaving aside black and brown. Last but not list the bags: mini Miu Belle in matelassé nappa complete the looks in a tireless rainbow of colors.