Fashion - June 5, 2019


It may be for its oversized volumes or its soft folds, it may be for its trendy nuances that vary from pastels to neon colours, what we know for sure is that the Pouch Bag by Bottega Veneta is undoubtedly the summer It-Girls’ and fashion addicts’ obsession.

This success is due to Daniel Lee, who is since last July the brand’s creative director. Lee hasn’t lived up to expectations all those who saw him as the captain of the great Bottega Veneta’s limelight. After 17 years, indeed, the place of the iconic designer Tomas Maier has been taken by the new young British designer, who was in charge to let Bottega enter the heart of the Millennials. Did he succeed?

Given the incredible success of the Pouch, the first designer’s bag, the answer is almost ready! Considered an enfant prodige with a past marked by excellent collaborations, Lee has been able to revolutionize the creative horizon of the Bottega’s accessories. For the clutch model, he chose to give up with the classic bags with the woven texture to prefer super soft leathers and sophisticated volumes.

The Pouch Bag by Bottega Veneta is a real innovation for the Maison: it’s an oversized clutch in smooth leather with a rounded design and a closure made of soft folds. The key to success has been the ability of Bottega to create a perfect combination of artisanal tradition and contemporary trendy models, to the point it has become our Product of the Week. Everyone loves it and we do it too, what about you? What colour would you pick?

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