Fashion - September 22, 2023

Souvenirs of Life: Here is the new collaboration between MAX&Co. and CHUFY

MAX&Co., as many of you may already know, is a renowned Italian fashion Maison and is part of the Max Mara Fashion Group. To embellish its products, including clothing and accessories, a new collaboration has been born, integrating the project known as &Co.llaboration.

The brand has chosen to collaborate with Sofia Sanchez de Betak, a designer and founder of CHUFY, a lifestyle brand launched five years ago, which many have already come to know in extremely luxurious settings such as Bergdorf Goodman in New York and Colette in Paris.

Born in Buenos Aires, the designer has chosen to tell her boundless love for travel through this brand-new collaboration. “Life souvenirs are intangible imprints of our past, cornerstones that shape our existence. They hold precious memories, lessons learned, our personal growth, and the traces we leave of ourselves to others. These souvenirs remind us of who we are. Treasures of wisdom and inspiration, they guide us on the journey of life,” declared Sofia Sanchez de Betak.

Thus, this journey – amidst vintage and far-off places – seems to narrate a collection marked by extreme comfort reimagined with a touch of class. Among parkas, boots, sandals, and accessories, this collaboration aims to depict travel as a genuine experience, exploring its charm in its entirety. Many fashion houses like MAX&Co. choose to collaborate with entities like CHUFY, yet this collection appears so credible and authentic. A true language capable of allowing us to explore an uncharted beauty that we all should know.

“We become conscious collectors of these intangible treasures, embracing the idea that life itself is a magnificent adventure. The message behind the collection is a love letter to travel, which is why the capsule’s logo is a map,” explains the Brazilian designer.

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