“We are excited to collaborate with Vestiaire Collective to offer our customers another way to bring their garments to life. Building on our existing circular initiatives, including after-sales services through our ReBurberry program, we hope these garments can continue to be appreciated by generations to come,” said Giorgio Belloli, Chief Digital, Customer and Innovation Officer at Burberry.
Indeed, the renowned British fashion house Burberry has announced an innovative collaboration with Vestiaire Collective, the leading global resale platform. This incredible partnership already promises to revolutionize how fashion enthusiasts interact with their garments, offering a unique opportunity to give new life to their beloved Burberry items so that they can be cherished for longer.
Starting today, customers in the United Kingdom and the United States will be invited to experience this initiative. They will be allowed to resell precious outerwear and bags on the ‘Burberry x Vestiaire Collective’ platform. In return, they will receive a Burberry gift card, a gesture that further emphasizes the brand’s commitment to increasingly sustainable and responsible fashion. Finally, Vestiaire Collective will carefully assess each used item and propose a price to the owner. Once the offer is accepted, the item will be sent to Vestiaire Collective, where it will undergo a rigorous authentication and quality control process.
BURBERRY X VESTIAIRE COLLECTIVE, A COLLABORATION TO DISCOVER
ReBurberry: A commitment to sustainability
For over 165 years, Burberry has been synonymous with quality, durability, and timeless style. This new partnership is an integral part of the ReBurberry program, which aims to promote circular initiatives for customers, supporting the brand’s mission to prolong the life of products and materials. This sustainability goal is shared by Vestiaire Collective, which, through its “Resale as a Service” program, supports luxury brands in adopting less environmentally impactful practices, and reselling garments is certainly among them.
“This new partnership with Burberry celebrates longevity and represents a step forward towards circularity. Vestiaire Collective’s mission is to support brands that promote resale and offer more responsible alternatives to their community to buy less but buy better,” concludes Fanny Moizant, co-founder and president of Vestiaire Collective.
Images courtesy of Vestiaire Collective / Burberry / Karla Otto