Fashion - July 24, 2023

The New Collection of Watches and Jewelry by U.S. Polo Assn.

During the latest edition of Pitti Immagine Uomo 2023, the collection of watches and jewelry by U.S. Polo Assn. was presented, narrating an emblematic portrayal of classic American style, this time enriched with a decidedly casual touch. The collection features brand-new elements and unprecedented color nuances, characterized by the presence of numerous pastel shades, destined to make a statement among the trendsetting accessories for everyone’s favorite season of the year: summer. As many of you may know, U.S. Polo Assn. is the official brand of the United States Polo Association, the historic sports organization of the United States, founded in 1890.

Welcome to the fascinating world of summer jewelry, where elegance and vibrant colors blend perfectly with the sparkling beauty of precious stones. During the hottest season of the year, jewelry becomes true protagonists to be worn with pride, enhancing our personality and capturing the attention of everyone around us.


Speaking of watches, the sport-inspired collection appears to be extremely versatile, with a precious touch of glamour. All the watches seem perfect for both men and women with dynamic styles, capable of being both classy and sporty. From the timeless elegance of the “Damian” model to the classic style with the “Carter” strap, and the more sporty one called “Maverik.” The latter is the real novelty of the brand, able to combine different elements into a surprising mix. However, the most innovative model is the “Orion,” the smartwatch that can be connected to our smartphones through the “Da fit” application.


The jewelry collection is adorned with numerous colorful details, enhancing the precious and bold ones, with vibrant and rich colors, emphasizing the materials, from stones to natural gems, and including elements in enamel and bright crystals. The range includes choker necklaces, earrings, bracelets, and much more. Among the stones and gems used are tourmaline, green agate, rose quartz, emerald, blue sapphire, yellow topaz, and aquamarine. The most precious gems have been named “Gemma,” “Natalie,” and “Vivian.” For men, a set of necklaces and bracelets made of steel with natural stone beads such as blue lapis lazuli, tiger’s eye, and black onyx has been designed. Each of these stones, as you know, has a specific meaning and being energetic stones, they can generate unique benefits for our inner selves.

“What are you waiting for? Discover all the coolest jewelry and watches of the collection. This summer, choose to shine with U.S. Polo Assn.”

Images courtesy of U.S. Polo Assn.

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