Fashion - December 13, 2023

Today, the Iconic Gucci Store on Via Montenapoleone Reopens


“This inauguration celebrates the longstanding bond between Gucci and the city of Milan, where the boutique first opened in 1951. Reopening its doors today in this symbol of creativity, fashion, and luxury holds particularly significant value for us. The new boutique places a focus on Gucci’s appreciation for contemporary art and design and embodies the essence of Italian beauty and craftsmanship. With the aim of offering our customers a unique experience, the Montenapoleone store enhances the exceptional quality of the Maison’s products. Here, timeless fashion and luxury coexist in complete harmony,” said Gucci’s President and CEO, Jean-François Palus.

An icon of fashion, the historic Italian fashion house Gucci returns to shine in the heart of Milan with the reopening of the historic Via Montenapoleone boutique. Founded in 1951, this was a special meeting place between Italian craftsmanship and the timeless creativity of the brand. Today, the story restarts, and the store presents itself renovated and ready to amaze—obviously—once again.

The boutique is a perfect mashup of modernity and tradition, a true tribute to Milanese aesthetics and the values that made Made in Italy famous worldwide. Milanese architecture perfectly marries the creative vision of the new creative director, Sabato De Sarno. Thus, with Cipollino and Bardiglio marble floors, “pulegoso” Venetian glass, furnishings from Cassina, B&B, Living Divani, and Minotti, recognized as icons of Italian design, the new boutique stands as an elegant space and a symbol of style and sophistication.



Moreover, this store becomes a contemporary art gallery, a place capable of hosting works selected by Truls Blaasmo and creating a special connection between young talents and established artists. The exhibited collection features works by local masters such as Lucio Fontana, Getulio Alviani, Franco Mazzucchelli, and Liliana Moro, along with others with a more international flair.

Finally, Gucci’s new boutique on Via Montenapoleone offers an extraordinary experience on the ground floor, with particular emphasis on leather goods, showcasing iconic bags like the Jackie Notte and the slingback Gucci Signoria from the brand-new Gucci Ancora collection. Then, the Rosso Ancora room on the ground floor will transform your shopping into an immersive journey with carpeting and lacquered walls in the beloved new shade of Rosso Ancora, capturing the essence of the contemporary vision of the new creative director, this plan also allows for pre-orders of the latest Spring/Summer 2024 collection. Thus, a total of 1,800 square meters spread across two floors will host a wide range of products, including bags and fragrances, featuring two separate lounges for a custom-made experience. This boutique reflects the commitment of the fashion house founded in 1921 in Florence to sustainability. In fact, everything has been designed according to LEED protocol requirements to minimize environmental impact.

Images courtesy of Gucci

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