Fashion - August 21, 2019


The classic elegance of nude tones is one of the cornerstones of fashion.


We could even say that the prehistoric and amorphous furs have laid the first stone for the birth of the camel coats and the teddy fabric which became, thousands of years later, the war horses of Max Mara.


Max Mara Spring/Summer 2019

Horses that do not stop their run on the runways, year after year, showing off a constantly renewed fur.

Beige, ecru, soybean, crème de pêche, rutabaga … the palette of neutral shades is comparable to a grocery list, including colours that reflect the dyes of seeds, roots, and creams of all kinds.


Christian Dior Spring/Summer 2019


Balmain Spring/Summer 2019


Burberry Spring/Summer 2019


Fendi Spring/Summer 2019

The Spring/Summer 2019 collections had betted on beige, and Balmain, Burberry and Christian Dior raced at the international fashion shows, with hints of soft bronze and light copper in Fendi looks and dresses in a smooth toffee brown by Tod’s and Jil Sander.

The finish line is cut, and the prize of a myriad of posts on Instagram confirms the success of this trend: Chiara Ferragni, Camila Coelho, Hailey Bieber, Elsa Hosk, and finally Rihanna, showed off total-nude looks.

What to expect then for the next seasons? A retreat in the stables or a further race on the international market?


Maison Margiela Fall/Winter 2019

The answer is given by Dries Van Noten, Maison Margiela, Roksanda and Stella McCartney, that return to beige, but there’s even more.


Roksanda Fall/Winter 2019

There is the hazelnut brown of No. 21, the nuance of toasted almonds in Lanvin suits, the intensity of the coffee colour chosen by Chloè and Bottega Veneta.


Stella McCartney Fall/Winter 2019

In short, that history repeats itself is by now established, and fashion is proof of how the past, even the most remote and primordial, can always renew itself: it is the suspension bridge, the tree trunk (fir, chestnut, ash, as long as it is nude) that has roots in the tradition pushing the branches towards the oxygen of the future.


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