Lifestyle - July 21, 2023

Discover some of Barbie’s best collaborations with brands

The brand new movie entirely dedicated to Barbie – starring Margot Robbie and Ryan Gosling – has just made its debut and already seems to have enchanted the audience from day one! But let’s face it, any of us would have bet on the inevitable global success of the film. Barbie is a timeless icon, and media attention and people’s fascination around the world were guaranteed from the beginning.

In fact, despite the passing of the years, the Barbie phenomenon continues to hit the mark and captivate everyone with its magic. Indeed, precisely because this doll is so beloved, it is not surprising that numerous fashion, beauty, and other brands have collaborated with Mattel, launching incredible collections inspired by this icon with timeless appeal. From scented candles for relaxation in the Dream House to entire clothing collections that make us feel like fashion icons, from irresistible brightly colored roller skates to a pasta package to delight us with a touch of pink power even at the table!

Now, come with us to discover which names have joined the success of the iconic doll in one of our beloved galleries…


“Indeed, it was to be expected, Barbie strikes again!”

Images by Instagram (@gap @impalaskate @mattle @tangle_teezer_italia @superga_official @aldo_shoes @moon @zara @homesick @pastadimartino) and AirUp.

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