People - February 7, 2019

10 YEARS OF CHIARA, 10 YEARS OF STYLE – discover among throwbacks and outfits of the day how it has changed through the years

It’s been a long time since the era of the pink Balenciaga bag matched with the Abercrombie sweater and the Converse shoes, the same as how long has passed from the Minnetonka fringed boots and the McQueen skulls scarf. One thing, however, has remained the same over the years, Chiara Ferragni and her style, in spite of those who did not believe in her, have radically revolutionized the way of understanding and communicating fashion.


For several weeks now, the ten years challenge which became viral on Instagram, has given rise to the desire of many people of showing publicly a path of change, whether it deals with style, look or why not even life. In the same way, Chiara has decided to share with her followers the evolution of that girl who once used to attend the Bocconi University and who saved her money to buy her first designer bags.

But how has Chiara’s style changed over the years?



It was 2009 when the iconic outfit par excellence had an essential constant: the ballerina shoes. How to blame her, they were the trend of the moment and there were thousands of versions and colors of them. The outfit combo was with maxi blazer and skinny jeans (it’s weird how fashion comes back and forth isn’t it?), which put her on the podium of the best glam-chic street looks. Oh and let’s not forget about bags, if the apparel was a perfect mix of also low-cost brand such as Zara and H & M, the accessories aka Chiara’s greatest passion were always super exclusive ranging constantly between Hermes, Balenciaga and Stella McCartney.



After her move to Los Angeles in 2013, Chiara’s life and style have undergone a revolution. These were the years of the continuous international travels, the first Vogue cover and Harvard. Chiara’s hair was back in its natural color and her looks were constantly contaminated by the American style. Here the ballerinas are replaced with Superga and Dr. Martens, and the first purchases at the vintage market in Los Angeles begin to become part of some of her more copied looks. Boyfriend jeans, combat boots, college-inspired jackets and t-shirts with rock bands prints.



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Family is everything 💘

A post shared by Chiara Ferragni ✨ (@chiaraferragni) on

From 2016 onwards, after the engagement with Fedez and her new life as a mother, Chiara’s style has immediately undergone a twist made of a unique mix of street style and haute couture that three years ago, as today, consecrates her the undisputed queen of trends. The peak achieved in her professional life has given her a key role as ambassador of numerous haute couture maisons, among which Dior, together with Maria Grazia Chiuri who has also signed her marvelous wedding dress, stands out undoubtedly. Today Chiara’s style takes inspiration by some of the brands with greater hype on the market, alternating a perfect high fashion style to outfits made of some of the most desired streetwear pieces. Just think of the Keepall bag by Virgil Abloh x Vuitton, the Triple S Balenciaga’s shoes or the Dior Saddle bag, garments of tulle and beads are mixed with oversize sweaters and cargo pants to give life to some of the most imitated outfits on the web. How will be the next Chiara’s looks? Will there be a return to glam-chic in a more refined and original version? Follow her to not lose even one, in the meantime take a look at our gallery to make a trip through to the Ferragni’s style.

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