The celebrities’ world has always been inevitably linked to the beauty one: the red-carpet make-up looks have dictated the rules in the cosmetic industry, and some of the products used by the stars have gone sold-out in just a few hours. Lately, this bond has become stronger and stronger through the creation of brands by celebs like Rihanna or the Kardashian/Jenner sisters, who have launched companies which are now considered almost “cult” for all the beauty addicts. Of all, 5 in particular have made their way into the heart of the social community.
FENTY BEAUTY BY RIHANNA AND THE INCLUSIVE BEAUTY
Bad girl Riri founded Fenty Beauty based on the philosophy of self-love and inclusive beauty. Many of her products, from lipsticks to highlighters, are designed to enhance all the different skin tones, not to mention the vast amount of shades available for her foundation.
The brand was immediately recognized as a winning move, receiving appreciation not only from consumers but also from the rigid gurus of the social beauty community, from Instagram to YouTube, who gave their blessing to Rihanna and her make-up ideal.
DREW BARRYMORE’S FLOWER BEAUTY WAS CONCEIVED FOR THE MODERN WOMEN
The beautiful actress Drew Barrymore began to wear make-up, or rather to get her make-up done, from an early age, when she started acting in cult films like E.T. by Steven Spielberg. Therefore, she knows really well the importance of make-up and how much this, besides being beautiful, must also be very comfortable.
With Flower Beauty, Drew has created a brand for the modern woman who loves feeling comfortable in her skin. The extra benefits? The brand is 100% cruelty free and has an excellent good value for money.
NOT ONLY MAKE-UP BUT ALSO SKINCARE WITH KORA ORGANICS
The Australian supermodel Miranda Kerr has become a real how-to social guide for all those who want to embrace a healthy lifestyle. Nutrition, fitness and meditation are the order of the day on her profile, and on this basis, Miranda has built the empire of Kora Organics.
The brand of skincare products is very focused on the search for the raw material and uses oils and natural extracts typical of Australia such as noni, plum Kakadu, and caviar lime, which nourish and brighten the skin.
THE KARDASHIAN/JENNER SISTERS ARE ENTREPRENEURS 2.0
The women of the Kardashian/Jenner family are, to say the least, unstoppable. They announce new brands and collaborations with an impressive speed, and the most active among them are certainly the unwavering Kim, the wonderful top model Kendall and the little Kylie who, despite being the youngest, has become the most successful entrepreneur.
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While Kim and Kylie have focused on make-up, creating KKW Beauty, which has recently revealed the new collection inspired by Kim’s wedding beauty look, and Kylie Cosmetics, which from the best-selling lip kits is turning towards the world of skincare, Kendall proposes something innovative and unexpected: Moon, a brand entirely dedicated to oral hygiene that includes products such as toothbrushes and dental floss.
LADY GAGA PRESENTS HAUS OF GAGA BEAUTY AT THE MET GALA
A few months ago, Lady Gaga’s entourage had announced the launch of a beauty line with an enormous range of products (not just make-up but also perfumes and products for skincare and manicure) but only with the Met Gala we had a little anticipation of her brand with the revelation of the logo.
After her numerous dress changes, Gaga reveals a shocking-pink trolley engraved with the words Haus of Gaga in gilded golden letters carrying transparent boxes with pink hats. We just have to wait to discover all the products.