Super short hair, hardly — or any — makeup and a very boyish look: Li Yuchun, a.k.a. Chris Lee, is a Chinese idol and a spokesperson for a cultural revolution that is completely turning Asian beauty ideals upside down. This is why Diesel made her its ambassador for its #GoWithTheFlaw campaign, which encourages all to reconsider how they see their flaws, as characteristics that make them unique. Diesel designed a capsule collection with Li for the campaign, featuring ripped denim, and hiding messages of encouragement to love ourselves the way we are.
Li Yuchun originally shot to fame as a singer, when she won the TV show contest Super Girl, but she is also an actress: in 2009, she starred in Bodyguard and Assassins, her first movie, for which she also wrote an original soundtrack; in 2012, she was one of the main actors in The Guillotines.
Chris Lee — Li Yuchan — has an incredibly active, predominantly female fan base that sees her as a role model for an unconventional beauty ideal. This shot her to worldwide fame, winning her an MTV Award on the way. Her unconventional style caught on in the fashion and beauty industry, too: Karl Lagerfeld photographed her for his book The Little Black Jacket, celebrating the iconic tweed jacket designed by Chanel, while Givenchy picked her for its Fall Winter 2015 campaign.
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- Li Yuchun attending the “From The Land Of The Moon (Mal De Pierres)” premiere during the 69th annual Cannes Film Festival
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- Li Yuchun attending the “Okja” screening during the 70th annual Cannes Film Festival
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- Li Yuchun at Diesel’s #GoWithTheFlaw campaign event
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- Li Yuchun at Diesel’s #GoWithTheFlaw campaign event
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- Li Yuchun with Nicola Formichetti at Diesel’s #GoWithTheFlaw campaign event
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- Li Yuchun with Nicola Formichetti and Renzo Rosso at Diesel’s #GoWithTheFlaw campaign event
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- Li Yuchun for Diesel’s #GoWithTheFlaw campaign
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- Li Yuchun for Diesel’s #GoWithTheFlaw campaign
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- Li Yuchun photographed for Karl Lagerfeld’s book “The Little Black Jacket”
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Li Yuchun in Givenchy’s Fall Winter 2015 campaign
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- Li Yuchun in “The Guillotines” (2012)
